A website’s About page is one of the most boring things you can hope to come across online. And yet, it is one of the most important pages on a website or blog, whether you’re an independent author, multi-billion dollar company, or a local restaurant.

How so? Journalists and other members of the media will look to this page when they need information about you or your company. Potential customers and clients may use the information to make their purchasing decision. Even students may need the information to complete projects often assigned on local businesses.

So how can you make this essential piece of information a bit less boring, while encouraging readers to share and engage with it? Check out our four easy tips below.

1. Tell a Good Story

When I first launched my WordPress blog atalexischateau.com, I spent a lot of time reading through other websites to…