One of my goals for 2018 is to write more guest blogs. (In case you’re wondering, I’m failing spectacularly with this goal.) As I’ve talked about this goal, I’ve received a question I hadn’t expected: How can I tell if a blog is worth writing a guest post for? Initially, my answer was Who cares? Any publicity at all is good! I’ve since grown up a bit and realized that there are only twenty-four hours in day and, therefore, writers (and whoever else is writing a guest blog to gain exposure) can’t afford to spend their time writing guest blog posts for just anyone. So, how do you pick and choose blogs to query for a possible guest blog spot?

The first step, after assuring the blog is accepting requests for blog posts, is a numbers game. How many followers does the blog have? This number can be deceiving, however…