Are you underperforming when it comes to getting book publicity and if so, what can you do about it?
In order to fix a problem, you need to properly assess it. Identify, thus far, your book PR campaign’s strengths, weaknesses, challenges, and opportunities. What areas have the potential for success – and which ones have proven to be unviable?
Underperforming doesn’t just mean you aren’t achieving results that you hoped to achieve or even thought reasonably possible to obtain. It means you are below expectations or the norm. You know you can still do better. So how will you fix this mess?
Start by identifying what has worked so far. Think about why it worked. Continue with that approach. Was it the angle pitched? Wasn’t it something you did to convince others to cover your book? what was the method used to reach the media (phone vs. mail vs. in-person…