Make sure you are up to date…GDPR comes into law today
So far I have provided four different resources for understanding GDPR. Again, the general understanding is that you don’t have to send out re-confirmations to your list as long as you’ve been obtaining emails legally in the first place. Just make sure your opt-in forms and privacy policies are clear and transparent. Derek Murphy’s article talks about GDPR as it relates to using email marketing for list building and giveaways. Check it out below (it’s #4).