Creativity for social media marketing
on Insights: BookBub:
Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media.
Some social platforms revolve around sharing visual content, including Instagram, where photos still generate 36% more engagement than videos. And on platforms where images are optional, including them dramatically increases engagement. For example, Facebook posts with images see 2.3x more engagement than those without images.
You don’t have to be a professional photographer or have an expensive DSLR camera to take original high-quality photos for your social media marketing campaigns. Your smartphone can take excellent pictures, and there aregreat articles with tips and tricks for easily shooting and editing pictures, including guides specifically from book bloggers. And you can use free tools like Canva or RelayThat to easily create custom graphics.
So what kinds of images…
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