So far, I’ve never attended a book fair, but will probably do so here in Greece. So, I found this guest post by Elaine Bennett of particular interest. I hope you, too, enjoy it! Elaine is a marketing specialist-turned blogger, currently writing for Bizzmark Blog. 

4 Tips for a Successful Book Fair

Image: Pixabay

First off, congrats on publishing your work! In the today’s world of fast-paced digital consumption, when too many will rather opt for a quick llama video over a complex, mind-boggling selection of short stories, writing still prevails as an art form that deserves praise. Now that you’re done with the difficult part, writing the darn thing, how you approach your marketing strategy and your preparation for upcoming book fairs may make a big difference in your book’s success.

Book fairs remain very relevant for authors as well as publishers when it comes to promotion, getting…