on Build Book Buzz:

I noticed recently that an author I’ve purchased from before has just self-published another book. Although the book is on a topic I’d like to know more about, I didn’t click through to read the Amazon description or to check the price.

Why?

Because the first book of this author’s that I read was profoundly disappointing. It was the length of a long magazine article and lacked depth, detail, and specifics.

Ugh.

I should have known better. There were several warning signs, including a do-it-yourself cover. The “product details” noted the (short) length. But the book’s excellent description hit all the right buttons — it promised the specifics I needed — so I took a chance.

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