This is the question I get asked the most.

Despite writing on this topic a couple of times, and basically dissecting every tip and tactic I know for converting site visitors intoregular readers, people seem to think there’s some big secret.

No one wants to believe that there’s no magical secret. They’d rather fantasize about some forbidden technique that drives subscriber attraction. If I’d just share the magical words that make the difference, they’d immediately put those words to use.

OK, I give up. I’ll tell you the real secret.