How to do a Book Launch 🙂
After my post about the launch of A-Z of Dumfries: Places-People-History, a number of people asked how we organised it. Some of you were particularly interested in the book signing at Waterstones and if it was worth doing. I should clarify that the book launch and the Waterstones book signing were two separate events.
Organising the book launch:
A-Z of Dumfries is traditionally published but everything I did applies equally to an indie-published book (my friend Lynn Otty and I held a joint launch for our indie-published short story collections following the same steps).
Whether you are buying at author discount from your publisher or from Amazon if you’ve gone down that route this is the main event. This is the one at which you hope to sell lots of books, make a bit of money – and generate interest in your book even after the event.
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