on The Book Designer:
Welcome to the new world of publishing where the “self-published” author isn’t scorned … unless the book looks crappy—it’s the first essential bridge to cross. Where the book looks professionally created, and not botched on the layout, cover design, and editing. Where it has had an editor work with grammar, spelling, punctuation and overall structure of the storyline if fiction.
And … drumroll … more books are being bought from the indies, small presses, hybrids, and “self” worlds than via the traditional publishing offerings. This is hot newsfor authors. A new breed of entrepreneurs has arrived … the author-preneur—authors who get that this is a business and needs to be treated as one whose products are BOOKS and any “off” products that are seeded. That they are the CMO—the chief marketing officer of any “products” that are produced. Books.