I’d like to introduce you to one of my Contractors for Editing. Partners In Crime Book Services. They do a lot more than Editing, and they are excellent with their work. What they do shows a top business you can trust, it highlights a wonderful Mother and Daughter team.
Partners in Crime Book Services is a family-owned and operated small business, run by longtime promoter Annie Smith and her daughter, USA Today bestselling author Lily Luchesi.
Founded in 2019, PIC has grown from promotion to offering a myriad of services for authors and publishers, including:
The aforementioned book promotion (which includes blog posts, groups, pages, and Twitter)
Editing (proofing, developmental, and line included for a single price)
Graphic design (covers, banners, teasers, and logos)
Social media management (Facebook pages and groups as well as Twitter)
Facebook event management
ARC reader management
And special bundles for new releases or publishing packages.
One could say PIC was formed back in the 1970s when Annie and her late mother would promote musicians. Her mother, Mary, founded the first fan club for The Black Crowes, alongside another fan, when they were starting out in the industry. From there, the two women did local PR in Chicago and West Hollywood for bands such as Aerosmith, Bon Jovi, Guns N’ Roses, Cinderella, Poison, RATT, Enuff Z’Nuff, and more.
Annie also ran Aerosmith’s fan club; her job was drawing and making up the puzzles for their newsletter, which was some of the earliest newsletter marketing.
Promotion ceased in the early 1990s when Annie had her daughter. Then it picked back up with a new crop of bands beginning in 2005, with bands like My Chemical Romance, The Used, Aiden, Kill Hannah, Vampires Everywhere!, New Years Day, Falling in Reverse, Street Drum Corps, and Stitched Up Heart, Pretty Awkward, as well as others.
Annie and Lily were first on board with Hollywood Waste Records, an imprint of Century Media Records, as their Trainwrecks (the name of their street team). After a few active and entertaining years in the music scene, the duo took a break as Lily began to focus on her writing career.
Applying what she knew firsthand and from Annie’s past, Lily took to marketing her books right away, using Annie as an unofficial PA to find readers across all forms of social media, as well as ARC readers and street team members.
With advice taken from others who were in the industry longer than she, Lily began learning newer marketing techniques, such as Facebook events and newsletter swaps, and how to brand herself as an author. She also began teaching herself graphic design to create teasers eye-catching enough to garner reader attention online.
In 2011, while still working in the music industry, Lily also ran a successful book blog under her birth name, and via those reviews, she built a rapport with authors, even giving advice on their ARCs and how to improve them. That was how she began editing when one of them asked her if she would look over his short story before publication.
Lily edited for three years before quitting to focus solely on her books and improve her craft, as well as did blurb doctoring and critique.
In 2019, during a time of personal change in their lives, it was brought to Annie and Lily’s attention that they could begin offering their services for a fee to authors in need. From there, Partners in Crime Book Services began to blossom. (The name for the company came from Carson Cole Allen a musician in the bands Escape the Fate and Me Vs. Myself, when he called them partners in crime while they were doing music promo.)
Their first clients came from Lily’s former publisher, and from there the business grew and grew, taking off from extremely humble beginnings to garnering clients from around the world, in various genres and with varying needs.
The duo love what they do; seeing their clients succeed brings them joy beyond words.
Find PIC online via:
Website: Website – Partners in Crime
Twitter: Annie Smith, PA
Nice to read about you today via Patty Fletcher’s link to your site.
Hi Lynda. Thank you. It was more about one of my contractors. Though I do edit, I’m not trained, this means I need to contract out and PIC is one of my editors. I thought it was about time I introduced them to everyone. I have a few others to introduce folks to yet 🙂