What a wonderfully informative post.
Thanks for this Sally.
In 2019 I posted a series on the subject of book marketing.. which is available as a pdf if you would like to read the whole series. (Email me at firstname.lastname@example.org). I follow every author in the Cafe on Twitter if they have an account, and I always tag them in posts when I promote.This tweet which includes the tag for an author, is distributed to my 31,000 followers on Twitter which is often retweeted by them onwards.
I do a regular analysis of my own traffic statistics and whilst the majority of blog views is driven by WordPress reader, the next most effective referrer is Twitter.
I am also on Facebook, but as far as book marketing is concerned it is the groups that you belong to which drive book traffic, not the personal timelines.
With that in mind, and understanding how bewildering it can be when marketing your…
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