Smorgasbord Public Relations for Authors – Part Two – Author Biographies -Tips and Translations by Sally Cronin


Smorgasbord Blog Magazine

The definition of Public Relations in business is“Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

Last week I looked at the impact our Profile Photo – First contact with reader might have on potential readers.

This week it is the turn of the biography that we put on selling sites such as Amazon, Bookbub and Goodreads.

Author Biography – Tips and Translations

With approximately 150 authors across the Cafe…

View original post 1,176 more words

2 thoughts on “Smorgasbord Public Relations for Authors – Part Two – Author Biographies -Tips and Translations by Sally Cronin

  1. Patty L. Fletcher says:

    Hi Sally, you’re welcome. I truly hope people take the time to read this post and the others you do on marketing. I’ve a ton of people complaining all day long because their books aren’t selling yet they try none of what you and others suggest.
    I keep pounding the drum with the beat of, “We’re all but snowflakes in a blizzard of authors. To get noticed, we must standout. People aren’t flocking to Amazon and other book buying sites in drooling anticipation of buying our books.”
    I am in process of updating everything.
    Doing the write up for the pages and then I’m going to be working with my various staff to make them visually appealing.
    This is time consuming but so worth it.
    OK. climbing down off my soapbox.
    Have a great week.

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