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Palmerston North, New Zealand
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Category: Guest Bloggers

Price Increases from Ingram Spark

Dear Publisher,  Amidst significant uncertainty in the global supply chain, IngramSpark is committed to supporting the book industry with the best possible service through the busy holiday season and into 2022. Over the past several months, the publishing industry has seen several cost increases for consumables, such as paper and packaging materials, as well as…
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How to add an Admin on your WordPress website. #tips

Adding an Admin, Editor etc. to your website! If you aren’t overly tech savvy it can be hard to work out how to do things. Even though WordPress have tutorial, lessons and can help you to do what you need, sometimes it is easier to find a blog post to read which shows you how…
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How to Tell a Compelling Brand Story by Clifford Chi

Brand Storytelling is a new Marketing idea which has taken off.  Since many of us are Authors and Publishers we should have some great stories to tell… and below, they show you what you need to do.  For those authors who do Outlines…this should be a breeze. Start reading and click the link at the…
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Word War is BACK – Affect/Effect

With Cac, the Proofreader WORD WAR is back. I will be doing these each Tuesday, and they will be much shorter than before…at least I will attempt that! Let’s go! Affect v. Effect. Affect is ??????? a verb. It means to impact or change. Transform. “How did that affect you?” Effect is ??????? a noun,…
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Word War with Cac the Proofreader – Understanding Jokes…

A SPECIAL TREAT FOR THANKSGIVING FROM CATHY.   • An Oxford comma walks into a bar where it spends the evening watching the television, getting drunk, and smoking cigars.  • A dangling participle walks into a bar. Enjoying a cocktail and chatting with the bartender, the evening passes pleasantly. • A bar was walked into by the…
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Publishing Confusion – Part Two. Author Brand

Author Brand! What is it? Who likes Nike, Adidas? Who’s your favourite Movie Star, Poet, Author?  The first two are BRANDS which people love. The Second are people who can be turned into BRANDS and generally are. So, how do they do this? What does it mean to have a BRAND?  If you get a…
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Word War with Cac the Proofreader – Allusion, Illusion & Elusion

Here we go again! It’s WORD WAR time! Today I’m bringing you something that is extremely confusing to so many: ALLUSION vs. ILLUSION vs. ELUSION. Let’s get to work. ALLUSION: figure of speech describing something, either direct or implied, often a comparison. Example: “He’s such a Romeo.” The reference to Shakespeare’s Romeo implies he’s very…
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Word War with Cac the Proofreader – Already or All ready?

It’s WORD WAR time! Today I’m giving you a double dose of fun! ALL READY vs. ALREADY. This is actually very simple.   ALL READY means exactly what it says: completely ready, or all prepared, all done.   Example: “I am ALL READY to eat dinner.”   ALREADY means to come before, prior to a…
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Word War with Cac the Proofreader – FEWER/LESS

Cac The Proofreader back with another WORD WAR! Today, LESS versus FEWER is on tap. And it can be quite tricky.   LESS basically means not as much and is used when you cannot count the items you’re referring to; in other words, if it’s a singular “mass” noun. Ask yourself if the noun in…
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Word War with Cac the Proofreader

    It’s WORD WAR time! Let’s examine apostrophes, as they seem to be very widely misused and abused! Apostrophes are primarily used for three things: Let’s go…easy to more complex.   1) Contractions. Apostrophes replace omitted letters. In the phrase “They’re back,” the apostrophe replaces the “a” in the omitted word “are.” “Don’t do…
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