Tag Archives: Advertising Media

Psychology in Business – Shapes

PPH Logo 2021

A while back I posted about the psychology behind FONTS and COLOURS, then I discovered SHAPES had various meanings as well. Pulling all three together to make a LOGO or ADVERTISING MEDIA when you’re starting your business would be a bit of a nightmare. The more I think about what I missed over the years while education myself as I went is horrifying. This is something I don’t remember covering in any business course I did in 2015/2016 and I did three, the last being a Diploma in Business Enterprise. It goes to show these courses don’t cover everything.

PSYCHOLOGY OF SHAPES

What do you know about SHAPES? Which one’s appeal to you? What draws you in?
Great questions and it makes me wonder what you notice when you watch adverts on TV or see adverts on billboards, in newspapers or social media. What shape do you see most often? Does it appeal to you? If you’re on social media, what makes you stop scrolling? The SHAPE, COLOUR or FONT! Perhaps all three, because someone got the right combination for their business.

How do you choose a SHAPE for a Logo? Good question. My logo is based on Family History of my partners line going back to the 1820s in London two hundred years ago. The Lamp still stands on Woolwich High Street, outside the building which was a pub. The last I heard, the building is now a hairdressing salon. This shows how much thought I put into my business when I first started in 2014. Not much at all. I was learning as I progressed. However, I will keep my logo. I like it as does my husband.

What do you need to do? Research the psychology of SHAPES. Watch Adverts and understand what you’re seeing, what they mean to the business who created it. Make a list of the ones you like along with the colours and hunt down fonts you can use. Bring them together by starting with a black and white design, edit the graphic until you’re happy with what you’ve drawn or had your graphic artist draw. Choose a font which matches your business and then you have millions of colours and shades to play with.

Last week, we travelled to Sanson and visited Viv’s Kitchen for a lovely morning tea of cream horns and iced chocolate drinks. It was sublime. What catches the eye though are the colours. They used various shades of a  gorgeous mint/pale green along with a retro style. It draws customers in and we had time there. Below are a set of photos from their website. The link you can find above.

This is just one example on how to get things right. The café has been busy everything we’ve visited. This lovely café has also been on TV and is famous for their cream horns. A lush pastry horn coated with sugar. In the centre is jam and cream. Most delicious.

Starting a business, then get your thinking caps on and research what you need to make you stand out from everyone else. 

Good Luck.