Publishing Confusion – Part Two. Author Brand


Author Brand! What is it? Who likes Nike, Adidas? Who's your favourite Movie Star, Poet, Author?  The first two are BRANDS which people love. The Second are people who can be turned into BRANDS and generally are. So, how do they do this? What does it mean to have a BRAND?  If you get a … Continue reading Publishing Confusion – Part Two. Author Brand

Word War with Cac the Proofreader – Allusion, Illusion & Elusion


Here we go again! It's WORD WAR time! Today I'm bringing you something that is extremely confusing to so many: ALLUSION vs. ILLUSION vs. ELUSION. Let's get to work. ALLUSION: figure of speech describing something, either direct or implied, often a comparison. Example: "He's such a Romeo." The reference to Shakespeare's Romeo implies he's very … Continue reading Word War with Cac the Proofreader – Allusion, Illusion & Elusion

Covid 19


Hello everyone This is to let you know business will go on as normal except to any personal meetings. All meeting and work will now be via FaceTime, Skype or Zoom. New Zealand is going into Lockdown on Wednesday at midnight. All but essential businesses will be self-isolating for at least four weeks, maybe longer.  … Continue reading Covid 19