Tag Archives: Barnes and Noble

Are you a New Author?

authors, Important, Information, , , , , , , , , , , , , , , , , , , , , , , ,

 

 

DID YOU KNOW?


Writers Beware is one of the first websites all new authors need to read before they look for a publisher or at self-publishing. Along with this you should read ‘The Ultimate Author Checklist.’ an great PDF full of information from an excellent Marketing website.

Both websites are excellent resources for authors. Writers Beware informs and keeps us updated of things we need to be aware of. It lists Vanity Press and all the ongoing scams which are ripping us off due to writers not doing their research correctly. It is also continually updated. What a lot of writers do is Google publishing or ask in writing groups we belong to. The problem is Vanity Press know how to use SEO’s to their advantage and Writing Groups get a lot of Scammers in them or people who say they know what they’re doing when they don’t.

The Checklist is more about setting yourself up as an Author, getting social media working for you, making or paying for a website and so much more. We give this PDF out to our clients no matter how far along they are in their journey.

SEO’s (just in case you don’t know what they are.)

Search Engine Optimization. Part of this is keywords businesses use to get their sites and adverts in the top spots on Google and other types of search engines. Because it is at the top, you are more than likely to go and click on them, and they have you… unless you know the ropes of what they are offering, which is why research is important part of life.

Many of you will use your own keywords during your publishing and marketing days to help readers find and buy your books. Publisher Rocket is great for finding good Keywords for your genre. (It was formerly known as KDP Rocket.)

Costs

The first thing you need to be aware of is the cost of publishing. Many say it is FREE!  It isn’t. Uploading a manuscript and book cover to KDP and other distribution websites is generally FREE, though some do charge fees. (Ingram Spark and Lulu). All Vanity Press businesses will charge you large amounts of money. Not only that, they also charge BEFORE they do any work on your manuscript. You will also be asked to sign a contract which you need to read and understand. A lot of these contracts give them copyright of your manuscript in all types of publishing, be it eBook, paperback or hardback. Each one will cost you more money to produce. If you wish to get out of the contract, they can take ninety days or more to hand back copyright. You will need the associated paperwork to prove to distributors like KDP that the copyright has reverted back to you.

Vanity Press

The main worry about Vanity Press is they don’t do the work they promise. They don’t pay out the royalty; they charge you for storage of books they print, some expect you to buy copies in their hundreds and of course you pay for freight, which they charge more for than they should. I know of one person who did their own freight, and it came out $400 cheaper… This is why WRITERS BEWARE is a must read.

Another thing you all need to remember… When you have work done in your home, building a deck, car maintenance etc… You don’t pay them until they have finished the work. You pay AFTER the work is finished. NEVER pay a contractor in the writing world until you have approved the work they’ve done for you, unless it is a deposit, which many businesses use these days, so they don’t get scammed by clients. Sadly, this does happen and has happened to my business.

Research

Research every contractor you work with. Seek out the details you need by asking the right questions. Get to know what those questions are by reading blogs. Ask for sample edits from various editors and find which one you feel more comfortable working with. Do the same with graphic designers and illustrators for book covers and images you may wish to use. There are certain things contractors need to know to do their job correctly.

This is a post I wrote a while back about Fiverr and Graphic Designers...after all you get what you pay for!

Editing

Do they edit in the English Language you use—British, American, Canadian, Australian, etc?

Do they edit in your genre?

What type of editing do they offer?

Line Editing, Copy Editing, Beta Reading, Proofreading?

How much experience do they have?

Do they have qualifications, or have they learnt on the job?

Do they have good reviews (ten or more good ones)

Graphic Design

Do they buy stock photos?

What DPI do they work with?

What type of file do they save too?

Are the fonts they use for commercial usage?

Proof of purchase of any fonts and stock photos?

You can use photos you have taken as long as you can prove they are yours.

Reverse check any sample images they give you. (some lie or steal other peoples work)

Ask other Authors and check out their covers.

Check reviews (ten or more good ones)

The last thing you want is to be sued by a photographer or font designer for copyright infringement.

Formatting or Interior Book Designer

As well as being an Author Consultant, bringing contractors together to build books, I also work as a formatter, and turn manuscripts into a professional files to upload on KDP and other distribution websites. There are many formatting apps around now, though many are not as professional as people seem to think. Pick up a paperback printed by a traditional publisher, and you will see what I mean. Look at how it is set out, how tidy it is. If you are contracting out for formatting, you will be paying more than $10 to get a professional finish. Note the differences between eBooks and print books. There are quite a few, including page numbers- which don’t start on the first page of the manuscript, header and footers, endnotes/footnotes, images and in eBooks Alt Text for images so people who are sight impaired can read the image.

Technology Growth

Technology is advancing in leaps and bounds, changes and updates happening all the time. If you’re not a techy person, then you do need to research every detail about producing a book. It is hard work if you want a professional outcome.

Always remember paperbacks and hardbacks need to be justified with a line spacing of 1.15 cm at the most. Indents shouldn’t be more than 0.5 cm. Learn how to use STYLES in WORD if you write in WORD. If you use an app, you still need to make sure these things are correct. This means you need to learn to use the app correctly, watch the videos, or talk to someone who knows what they’re doing. Keep yourself updated with the changes.

Websites and Social Media

Most authors have websites, though these only work if you use them, share the posts, and have a marketing plan. You need to know about SEO’s and keep your website relevant. Post at least once a week. Talk about your books and yourself, about your writing, how your muse helps or hinders you. There are plenty of ideas out there which you can write about.

Social media also seems to be slipping to the wayside, especially Facebook with all their rules and regulations, people getting banned for weeks or months. I’ve noted a lot now use Instagram and TikTok, if you’re not camera shy like I am. You can get Book Trailers made for YouTube or you could read one of your books on video and share the links.

Marketing

An excellent resource for Marketing is ‘The Ultimate Author Check List.’ It is brilliant, and even I still need to finish reading the document and put things into place. Marketing will cost more money and this should be the only one going cost with your books. If you are a techy person, you maybe able to make Teasers and Adverts to use, remembering each social media website has criteria your advert needs to fit.

Once again, be careful of scammers, especially from those who approach you! Most are dubious. I like to work with people who have reached out to me or have read a review. Word of mouth is a wonderful thing. Don’t forget to leave your contractor a review, especially if they fulfilled all the criteria of the contract.

We welcome questions in the comments area. We are happy to help new authors find the right way to go for their needs. Meanwhile, be careful out there.

What you need to do to sell your books on Amazon – by Derek Haines

Information, , , , , , , , , , , , , , , , , , , ,

Just Publishing Advice is a great website written by Derek Haines.  Generally I reblog the good stuff…like this. This time I have to share instead.  Enjoy the read and You’ll find the rest on their website with many more interesting articles.

https://justpublishingadvice.com/what-you-need-to-do-to-sell-your-books-on-amazon/

You can’t sell books. You can only bring your books to the attention of book buyers.

The most difficult task for all authors is maintaining consistent book sales.

There is a catch 22 that applies to most new books. It is that you need book sales to get book reviews, but you need book reviews to get sales.

Then you need to get enough regular unit sales to keep a good sales rank, so you can sell more copies. It is a fact that the top-ranking books in a genre, sell far better than lower ranked books. And by a huge factor.

Can you answer some of these questions?

What can I do to give my books the best chance of sales success?
What are my niche genres?
What are my best performing keywords?
How can I make my book more visible?
How can I get potential book buyers to notice my book?
Who are the best book retailers for my book?
Is my book price too high or too low?

 

Are you having trouble answering these questions? Here are a few tips to help you improve your book sales potential.

Does your book get an A grade pass on these three fundamentals?

These three elements are key to selling books online.

Your book cover

You know you need a great book cover and probably have one. But have you considered that the colour or font might be a problem?

Look at the top ranking books in certain genres. You will see that there is often a commonality about colours. For instance, science fiction books are generally dark, and very often blue.

For romance, pastel colours are predominant. For mystery and thriller, heavy and dark, with black shades are common.

What about your title font? Romance titles use a lot of fancy script fonts, whereas mystery and suspense use bold san serif fonts. But paranormal and fantasy often use fine serif fonts.

Compare your cover with the 50 top-selling titles in your genre. See if you can make your cover better suited to what readers expect.

Your manuscript

Yes, you checked it one hundred times. But check it again now. Is it totally error and typo free?

If it has been some time since you published, it is a very good time to revisit your book and make sure it is perfect.

Your book description

Did you write your book description in a hurry when you published?

Your book description is second only to your cover in attracting reader interest. Make sure it contains hooks that will instantly gain interest or intrigue.

It should scream, please enter! Also, why not write three versions and then you can test which one works best?

Like a book cover, compare your book description with bestselling books. Can you get a few clues from them to improve yours?

Do you know your niche genres?

When you published, did you quickly choose your two broad categories? Romance and Fantasy? If you did, your book is lost amongst thousands of other similar types of books.

You need to drill down through the categories to find two niche categories for your book. It will have a much better chance of being found by buyer search. It will reduce competition and help you to rank better and sell better.

Again, check top-selling books in your genre and look at their categories. Here are two examples of a good niche.

Kindle Store > Kindle eBooks > Teen & Young Adult > Science Fiction & Fantasy > Fantasy > Sword & Sorcery

Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Spies & Politics > Espionage

Another way to get your book into a niche category is to ask Amazon. Yes, you can ask Amazon to add a specific category to your book.

Your search keywords

Did you do any keyword research? Do you have a list of your book’s keywords? Have you checked if they are performing well?

Your seven search keywords on Amazon, and sometimes more on other retailers are vital for getting book sales. It is because these keywords are how people will find your book when using retailer search.

Your keywords can also be used on your blog or website to help get organic traffic from Google.

So they are very, very important!

One mistake new authors often make is that they select seven individual words, thinking that a keyword must be singular. This is not true.

A keyword can and should be a short phrase. Think about your book and make a list of seven keyword phrases related to your book’s story that you can use. Then test them by using them in Google search.

Good keywords often use only verbs, adjectives and nouns, so avoid prepositions and conjunctions. Short questions can sometimes work too. But you don’t need to add a question mark.

Examples:

 

Italian love story
Where was she killed
Hot tropical island adventure
Dark days long nights

Online book retailer visibility and discoverability

Can tick off all the tips so far in this article? If you can, you will be a long way towards getting your book seen more often. You will start to attract online book buyers and readers who have an interest in your genre.

Getting your book looking right and in the right place is the very best you can do.

Book buyers make the decision. But make sure you give them the best means to find your book and every reason to consider buying your book.

Outside the bookstore

You can help your book a lot by listing it in narrow niche categories and using solid keyword phrases. It helps your book discovery in online bookstores such as Amazon, iBooks, B&N and Kobo.

To promote your book more broadly, you will need to leverage the Internet. Your two best avenues are your website or blog and using social media as best you can.

One overlooked avenue to gain a lot of potential readers is Google. To give you an idea of how powerful Google Search is, I can give you the example of one book that was listed on our book promotion site in 2016.

During an SEO upgrade of our site, we began adding sub-titles where possible in an H3 tag and in the SEO title.

This book had gained some traffic during the time it was listed. But after these two simple SEO improvements, it began ranking quickly on Google.

What did we change? The title and author could not change, of course. But by adding the sub-title, “Japanese Love Story” as a keyword, it soared.

As I mentioned before about keywords, it obeyed the rule of only adjectives and nouns.

Apply strong keyword phrases and add them to your title. Also, add them to H2 or H3 tags, as well as your SEO title and description. For your blog posts and web pages, it is the best way to get your book discovered organically.

For social media, the best lure by far to gain clicks to your book is your cover. Images are the most powerful means of attracting attention on social media.

Find other powerful images you can use for your blog posts. It will add variety when you share on Facebook or Twitter. Make sure that they are connected to your book’s theme. This will stop you from blasting your cover all the time.

For Google Search, keywords and text rule. For social media, images rule. That’s the rule.

FOR MORE ON THIS ARTICLE