Graphic Artist - Plaisted Publishing

Psychology in Business – Shapes

January 11, 2022 claire One comment

A while back I posted about the psychology behind FONTS and COLOURS, then I discovered SHAPES had various meanings as well. Pulling all three together to make a LOGO or ADVERTISING MEDIA when you’re starting your business would be a bit of a nightmare. The more I think about what

How to Tell a Compelling Brand Story by Clifford Chi

February 1, 2021 claire Leave a comment

Brand Storytelling is a new Marketing idea which has taken off. Since many of us are Authors and Publishers we should have some great stories to tell… and below, they show you what you need to do. For those authors who do Outlines…this should be a breeze. Start reading and