Publishing Confusion – Part Two. Author Brand


Author Brand! What is it? Who likes Nike, Adidas? Who's your favourite Movie Star, Poet, Author?  The first two are BRANDS which people love. The Second are people who can be turned into BRANDS and generally are. So, how do they do this? What does it mean to have a BRAND?  If you get a … Continue reading Publishing Confusion – Part Two. Author Brand

Who Knows the History of Traditional Publishing??


Not many. Especially readers. Well, guess what it's only been around for approx 120 - 150 years at most. Writers used to go out an find a printer who would print copies of their manuscripts, pay them and then the writer would sell their books to the public.  Oh, wait! Isn't this what we do … Continue reading Who Knows the History of Traditional Publishing??