Brand Storytelling is a new Marketing idea which has taken off. Since many of us are Authors and Publishers we should have some great stories to tell... and below, they show you what you need to do. For those authors who do Outlines...this should be a breeze. Start reading and click the link at the … Continue reading How to Tell a Compelling Brand Story by Clifford Chi
Tag: Marketing
Happy New Year and Welcome to 2021
Happy New Year to all our followers and friends. It has been a wow of a year with many of us working from home. The toll on the human race is still growing though with vaccines, perhaps we can beat this virus and the many strains. Please be safe and take care of each other … Continue reading Happy New Year and Welcome to 2021
Publishing Confusion – Part Three. Building a Website
There was a bit of confusion on my first post. I'd like to say, this series of posts is aimed at writers who wish to be Authors and make an income of some kind or another. As an Author, you run a business. In business, NOTHING is FREE, most certainly not your TIME. You've made … Continue reading Publishing Confusion – Part Three. Building a Website
Publishing Confusion – Part Two. Author Brand
Author Brand! What is it? Who likes Nike, Adidas? Who's your favourite Movie Star, Poet, Author? The first two are BRANDS which people love. The Second are people who can be turned into BRANDS and generally are. So, how do they do this? What does it mean to have a BRAND? If you get a … Continue reading Publishing Confusion – Part Two. Author Brand
Publishing Confusion – Part One
YOUR TIME ISN'T FREE - EVERY MINUTE IS WORTH...? There are lots of new writers out there each and every day. There is also a heck of a lot of confusion in writing groups. The same questions get asked constantly, people give inaccurate information to each other, few do their own research to find the … Continue reading Publishing Confusion – Part One
Interior Design – Fonts and Genre you Write
Nothing is FREE when you publish independently unless you're a tech expert and know everything. EDITING, INTERIOR DESIGN (Formatting) BOOK COVERS & MARKETING, etc. Can you do everything? I know I can't which is why I use CONTRACTORS for my manuscripts and developed a business to help other Independent Authors. I've seen so much BAD INTERIOR DESIGN, … Continue reading Interior Design – Fonts and Genre you Write
English Language and your Readers!
Who is your Audience? Do you know? Do you care? Remember choosing your Audience also affects the marketing you will need to do. Editing is not my thing. I do my best work helping with the flow and structure of a manuscript. I'll call it proofreading for now. Some things are easy to see and … Continue reading English Language and your Readers!
Time to be Business Savvy
Here in New Zealand, the Covid 19 Pandemic is OVER...for now at least. We are back to our new normal except our borders are closed to everyone but New Zealand citizens and permanent residents. What is the new normal going to look like? Makes one wonder. Well, we all know there is going to be … Continue reading Time to be Business Savvy
The Working Bear – Oxford
I'd like to introduce you to my new employee. Please welcome Oxford Bear. Oxford was born...bought on my 40th birthday while I was visiting Oxford in England. I'd been given a small teddy bear by my young children and sadly lost it. So with it being my birthday, I bought Oxford. He travelled everywhere with … Continue reading The Working Bear – Oxford
Open for Submissions – Ghostly Youth Anthology
Plaisted Publishing House has opened its doors for our first Anthology of the year. Ghostly Youth is for anyone who writes ghost stories for ages 10 and up. Any genre suitable for children is acceptable as long as the story has a ghostly element. Calling all Ghostly Rites Authors! Submissions for Ghostly Youth—Vol 1 open … Continue reading Open for Submissions – Ghostly Youth Anthology
