Social Media. Most of you know how to use the basics…or do you? I thought I was good with Facebook, when one day a course in our local region we found a tutorial on how to use Facebook for business. It blew what we thought we knew right open. OUCH.
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A while back I posted about the psychology behind FONTS and COLOURS, then I discovered SHAPES had various meanings as well. Pulling all three together to make a LOGO or ADVERTISING MEDIA when you’re starting your business would be a bit of a nightmare. The more I think about what
Continue readingHurray, 2022 is here, well in New Zealand and a few other countries… Looking forward to you all joining us and celebrating a brand new year where positivity will move us all forward in leaps and bounds. At least I hope so. Lots to do and a business plan for
Continue readingBrand Storytelling is a new Marketing idea which has taken off. Since many of us are Authors and Publishers we should have some great stories to tell… and below, they show you what you need to do. For those authors who do Outlines…this should be a breeze. Start reading and
Continue readingHappy New Year to all our followers and friends. It has been a wow of a year with many of us working from home. The toll on the human race is still growing though with vaccines, perhaps we can beat this virus and the many strains. Please be safe and
Continue readingThere was a bit of confusion on my first post. I’d like to say, this series of posts is aimed at writers who wish to be Authors and make an income of some kind or another. As an Author, you run a business. In business, NOTHING is FREE, most certainly
Continue readingAuthor Brand! What is it? Who likes Nike, Adidas? Who’s your favourite Movie Star, Poet, Author? The first two are BRANDS which people love. The Second are people who can be turned into BRANDS and generally are. So, how do they do this? What does it mean to have a
Continue readingYOUR TIME ISN’T FREE – EVERY MINUTE IS WORTH…? There are lots of new writers out there each and every day. There is also a heck of a lot of confusion in writing groups. The same questions get asked constantly, people give inaccurate information to each other, few do their
Continue readingNothing is FREE when you publish independently unless you’re a tech expert and know everything. EDITING, INTERIOR DESIGN (Formatting) BOOK COVERS & MARKETING, etc. Can you do everything? I know I can’t which is why I use CONTRACTORS for my manuscripts and developed a business to help other Independent Authors. I’ve seen
Continue readingWho is your Audience? Do you know? Do you care? Remember choosing your Audience also affects the marketing you will need to do. Editing is not my thing. I do my best work helping with the flow and structure of a manuscript. I’ll call it proofreading for now. Some things
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