Social Media. Most of you know how to use the basics…or do you? I thought I was good with Facebook, when one day a course in our local region we found a tutorial on how to use Facebook for business. It blew what we thought we knew right open. OUCH.Continue reading
Psychology and Business
I decided it was time for some training and to learn to be more business savvy and find out how things work. Here in New Zealand, we’re lucky to have some FREE Training for Businesses in the Digital Market. I joined up and started watching the videos. The firstContinue reading
How to Tell a Compelling Brand Story by Clifford Chi
Brand Storytelling is a new Marketing idea which has taken off. Since many of us are Authors and Publishers we should have some great stories to tell… and below, they show you what you need to do. For those authors who do Outlines…this should be a breeze. Start reading andContinue reading
Who do you Market?
After an interesting discussion with a local bookstore owner, I started to wonder a bit more about MARKETING. Who or what are we MARKETING. The books we write or our author names. Think about it for a moment. Big business sell their product because the consumer likes their name. ItContinue reading