How to Tell a Compelling Brand Story by Clifford Chi


Brand Storytelling is a new Marketing idea which has taken off.  Since many of us are Authors and Publishers we should have some great stories to tell... and below, they show you what you need to do.  For those authors who do Outlines...this should be a breeze. Start reading and click the link at the … Continue reading How to Tell a Compelling Brand Story by Clifford Chi

Who do you Market?


After an interesting discussion with a local bookstore owner, I started to wonder a bit more about MARKETING.  Who or what are we MARKETING.  The books we write or our author names.  Think about it for a moment.  Big business sell their product because the consumer likes their name. It attracts attention. Next they do … Continue reading Who do you Market?