Palmerston North, New Zealand

Psychology and Business

Psychology and Business

Sunset in New Zealand


PPH Logo 2021

I decided it was time for some training and to learn to be more business savvy and find out how things work. Here in New Zealand, we’re lucky to have some FREE Training for Businesses in the Digital Market. I joined up and started watching the videos. The first one was on BRANDING.
It’s about who you are, what you wish to portray to others, what you do, how you do it and the story behind everything. With saying this… It’s time to introduce myself.
I’m a small business owner who went the wrong way into business. I started a company with little knowledge or thought about what I was doing. I made mistakes, which I’ll call my ‘learning curve’ and gained me some knowledge I needed to move forward. Though I have a legal company, I treated it more like a hobby business. I’d no idea how to grow my clientele list because marketing wasn’t a top priority. Not that I knew how to market my business.

Six years on…
It’s time to learn and grow. As mentioned above, the first step is BRANDING. The video I watched mentioned psychology of colour and typography. It mentioned how LOGOs are developed to grab attention of customers. Below is my original LOGO, which was designed by Lauren Waters. The design is based on an old family street light, which is still standing outside the building in Woolwich, London, over 200 years later. To me, it showed strength and character.
Styles like a Victorian Light, with a door and foot path on the bottom font edge. The words Plaisted Publishing House are in the middle of the light where you'd usually find a light bulb.
I used black and white (certainly no psychology here). The idea was to use this LOGO on colour background, however, BRANDING is about using the same LOGO consistently. Something I did to a degree, though it also had changes over the years. 
Yesterday, I looked up the Psychology of Colour and Typography suggested by the video. Lots of information, and the reading started. I enjoyed reading what Richard Larson had written. It showed you what the different types of FONTs meant, along with the different meanings of COLOURS many of these used by big business. Below is a list of both along with the website so you can read and understand the concepts of this type of psychology.
Read this blog post by Richard Larson to understand the concepts behind what graphic designers do to create your LOGO. It’s an eyeopener.

Psychology of Colour in Fonts and Content Branding

  • Serif fonts are associated with authority, tradition, respect, and grandeur.
    • Popular Serif Fonts: Times New Roman, Bodini, Georgia, Garamond, and Baskerville.
  • Sans Serif fonts are associated with being clean, modern, objective, stable, and universal.
    • Popular Sans Serif Fonts: Helvetica, Verdana, Arial, Century Gothic, and Calibri.
  • Slab Serif fonts are associated with bold, strong, modern, solid, and funky.
    • Popular Slab Serif Fonts: Rockwell, Courier, Museo, Clarendon, and Bevan.
  • Script fonts are associated with being feminine, elegant, friendly, intriguing, and creative.
    • Popular Script Fonts: Lobster, Zapfino, Pacifico, Lucida, and Brush Script.
  • Modern fonts are associated with exclusivity, fashionable, stylish, sharp, and intelligent.
    • Popular Modern Fonts: Infinity, Eurostyle, Majoram, Matchbook, and Politica.
  • Blue: Trust and Security, Calmness, Peace & Honesty, often used by banks
  • Green: Associated with wealth, Easiest color for the eyes to process, often used to represent health and wellbeing
  • Yellow: Optimistic & Youthful, Fun, Humour, Lightness, Intellect, Logic and Creativity
  • Orange: Stimulates Creativity & Productivity, Creates a Call for Attention
  • Red: Creates urgency, vitality & stamina, energy
  • Pink: Romantic & Feminine, Often Aimed at Girls or Women
  • Purple: Soothe & Calm, Intuition & Imagination

What is your business? What is your story? How can psychology help you grow your business?

Discussion is open, and comments are welcome.



10 Responses

  1. Reblogged this on Pattys World.

  2. I shared on Twitter because this is a really interesting article. I wish I was young enough to take advantage. There are mistakes I might not have made if I had known more about business on the web.

    • Thanks for your comment, Barbara. I agree with you about wishing i’d known more. There’s a lot I’m learning due to reading relevant webpages I’d never have thought to look at previously.

  3. This post is really interesting and informative.
    Thanks for sharing with us.

    • Glad you enjoyed the post. I must admit it certainly made me think about things and how I do them. It makes you wonder how others may see your business as well. Certainly food for thought.

  4. Alicia Dias says:

    Both Psychology and business happen to be my favourite fields! Too FASCINATING, so well written! Keep it up!
    I happen to be a young Psychology student who’s recently started a blog on Psychology. I’d love if you could go check it out!

    • Hi Alicia. Thank you for your reply. I’m glad you enjoyed it. I’ve been amazed at how much is out there that we don’t think about be it in business or personal. A bit of an eye opener to be sure.

      Sounds like you’re enjoying studying Psychology. Keep going and show your work to the world. I’ll go and have a look at your blog, thank you for sharing the link.

      I do have another blog post on business psychology though not posted it yet, it got lost in a pile of work…

      Best wishes.

    • And then i accidentlly deleted my reply…sigh.

      Thank you for your comment. I’m glad you enjoyed the read, it was fun to research and I enjoy sharing. I do have another post to get out once I find it again.

      Thank you for sharing your blog link, i’ll check it out. I’m amazed at how much psychology is around in life. I do wish I’d had this knowledge prior to starting my business. Meanwhile, enjoy your studies and maybe we’ll chat soon.

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