Tag Archives: authors

Publishing Confusion – Part Four – Social Media

Social Media.

Most of you know how to use the basics…or do you? I thought I was good with Facebook, when one day a course in our local region we found a tutorial on how to use Facebook for business. It blew what we thought we knew right open. OUCH. Luckily there was no re-learning, there was extra learning.

In the last twelve months, many of our Social Media websites have updated. Things have moved, changed or disappeared. Even we’ve had issues finding various items. Sometimes the frustration creeps in and takes over. The better you can use Social Media, the better you can MARKET your business and grow your AUTHOR BRAND. With saying that, we need to give you a few ways to make more out of a post and images.

We’ve always been taught that images get more people looking at your posts. However, what sort of image do you need to use? Have you ever looked on Facebook to see which type of images get the most likes and shares? Why do they get so much attention. Why do people stop scrolling and read? 

Next time you find something you like and read, think about what you notice first. Is it the writing? Which part? A title? A font? Large fonts? The mission into marketing is endless trying to find out what will work for us and our books. RESEARCH…yep that word again. Weird how it keeps cropping up.

Advert for Shattered Badge, Shattered Trust by Sandra Brewster.

We’re going to make a Facebook Post. It was a new release for one of our clients. The novel is called ‘SHATTERED BADGE SHATTERED TRUST’ by Sandra Brewster. It is available on AMAZON. To the left  of the screen is the book cover. For those who are sight impaired the image shows a police badge which has been broke into pieces the the book title across the middle. At the top of the cover is the Authors name. The background is a greenish blur of a crime scene.

First things first is to make a 3D cover so it looks like a book rather than a flat image. This will make it stand out better and hopefully grab a readers interest. It is obviously a story which involves a character who is a cop. Though what is the relevance about the Shattered Trust? Who’s Trust was destroyed and why? Maybe a bit of the synopsis will tell us what’s going on. Can we add it to the Facebook Post? 

This depends on what type of Marketing you are looking at doing. Who are you aiming your ADVERT at? Are you doing a PAID ADVERT or a post in a group? Will you make a TEASER for the story or a POSTER. On that note…if you can’t use photoshop, GIMP, Krita or similar graphic apps then please use CANVA. It’s FREE and easy to use, even for those who think they aren’t good with technology.

CANVA – AUTHOR INTRODUCTION IDEA

In the first PNG image you have all the different areas, all giving you different information. Obviously this is a small image of what the poster would be if it were printed out. Looking at it digitally and asking a few friends, I see what they like and don’t like. The BOOK BLURB is to pale and needs to be BOLD FONT. The eBook app in the image above the authors profile image needs to be put in (can’t do this on CANVA FREE). I don’t like is the BOOK LINK.. it looks to big and untidy. We may make it smaller or use a QR Code.

We have made some adjustments on this second image. The book cover has been placed into the eBook app on the image. In the next image we have put the BOOK BLURB in bold to show what it looks like.

The main issue with the poster is having to use two different apps to make the poster. We started in CANVA and played around, asking for opinions… Now we need to put all of this together. This same poster only needs the book cover adding to the eBook reader along with the QR Code and then it is finished. For now we’ve left the book link in though made it smaller and bold.

My next question is: What do you think? Is it good? Are there any changes? What do you get from reading the poster? Would it make you look up the author and read her books?

Please let me know in comments.

NOTE: The image is to complex to put in ALT TEXT. 

 

 

KDP Hardbacks – Easy or Difficult?

After hearing that KDP had Hardbacks in BETA, I thought I’d take a look at the setup and see how things worked, what was different. 

The first page where you type in your information is the same as for the ebook and paperback, so if you’ve already done them, then page one will automatically be filled in for you. Still, it is best to check for errors or changes you may need. Save as a draft and go to page two. This is where the changes start.

You will need to have a different ISBN number for your hardback book. You can either use the KDP Free ISBN, which can only be used on Amazon, or you can buy your own. Next, you scroll down, picking your book size, page colour, ink colour etc until you get to where you upload your interior. Is it the same as for paperback?

NOT COMPLETELY 

Though the pages are exactly the same sizes, the margins on the most popular size (6 x 9 or 15.24 x 22.86) are bigger, probably due to the extra width needed in the spine for a hardback. You will also need a manuscript of 75 pages or more to make a HARDBACK BOOK, which, of course, doesn’t bode well for young children’s picture books. 

Once you’ve uploaded the correct manuscript, you get to do your HARDBACK COVER and yes, this is different. Unless you know the ins and outs of hardback books, you will need the TEMPLATE or you can use the KDP COVER CREATOR. Personally, we will use the templates until we’ve learnt how to size the covers correctly. Like many of those who may read this, we are learning to.

Click on the DOWNLOAD A TEMPLATE link just above the box where you upload the cover and it will open this page shown below.

In the Image it asks you for your book details. For those who are sight impaired or blind, the list consists of:-
BINDING, INTERIOR TYPE, PAPER TYPE, PAGE-TURN DIRECTION, MEASUREMENT UNITS, INTERIOR TRIM SIZE and PAGE COUNT. Once this is filled in, as shown below, you can Calculate Dimensions. 

This opens a new page! As shown below. 

This image gives you all the information you need and what everything means. Don’t worry about what this image shows too much because now that the dimensions have been calculated, you can DOWNLOAD THE TEMPLATE to your computer and open the ZIP file. Inside, you will find three files. A PDF and PNG version of the TEMPLATE with instructions on what is what in the image. The THIRD file shows you HOW TO USE YOUR TEMPLATE. The instructions are shown below.

*HOW TO USE YOUR TEMPLATE* 

1. Open the PDF or PNG file for the Paperback Book Cover Template in your image editing software.
2. Create a new layer in your image editing software. This layer will serve as the design layer.
3. Design your cover in the design layer, using the template PDF or PNG file as the guide layer. The artwork should extend to the outside edge of the template’s pink zone to ensure a white border will not exist within the printed work. Do not move the guide layer, as it is properly aligned for our printing specifications.
4. Ensure text and/or images that are intended to be read do not appear in the pink zones of the template.
5. The barcode area is indicated in yellow on the template. Do not place important images or text intended to be read in the barcode location. We suggest filling in this area with your background color or design. KDP will automatically generate a barcode representing your title’s ISBN when printing copies of your book.
6. Once your design is complete, you will need to turn off the guide layer so that it is not printed on your final product or rejected during the review process. If you are unable to turn off the guide layer, then you will need to format the artwork so that it completely covers the guide layer.
7. Flatten all layers, save the file as a press quality PDF with CMYK color profile, and upload the file via KDP.

Message from my Illustrator

My advice is that when you are creating ANY image for any template, always use the template as a guide, I will make an image for you to use, that includes your cover, and the faded template. You need to keep everything inside the red walls 🙂 and remember to set your DPI @ 300+ when working with printed covers as opposed to digital (e-book) covers. The below image shows you the cover and template and how everything sits.

On the last page for KDP the pricing is done the same way as will paperbacks and ebooks. Choose a price and approve to publish. If you’re lucky, you’ll be able to buy some Author Copies to check over. Sadly, with living in New Zealand during Covid, it isn’t possible for me to do so.

 

PLEASE ALSO REMEMBER KDP HARDBACK IS IN BETA AT THIS TIME AND CHANGES AND UPDATES MAY OCCUR AS WE ALL START TO LEARN TO USE HARDBACK INFORMATION

Update from Draft to Digital Print!

Supply Chain Delays May Impact D2D Print

As a user of our D2D Print service, we wanted to inform you of the potential for delays for print on demand services that may arise in the coming months.

Our print partner has informed us that they are preparing for disruptions to various aspects of the print industry, including labor and supply shortages, as well as transportation issues.

Manufacturing supply shortages and labor shortages for the transport of goods are all factors that impact print on demand as an industry and these are unfortunately outside of the control of our print partner. 

Our print partner is implementing steps to reduce the impact of these shortages, such as warehousing materials and working closely with their shipping partners.

We wanted to offer a couple of recommendations to help you prepare and perhaps avoid delays with your D2D Print books: 

Order early—If you will need printed books for an event or any other reason, place your orders as early as possible to allow for enough time to fulfill the order even if supplies are delayed.

List early—If you have any current or future books you will want to be available during the holiday season, we encourage you to get them loaded into our print program so they are available for sale or as a preorder. With the rush we are anticipating in the later months of the year it is likely processing the books and getting them into  the system will take longer than usual.

While printing and shipping delays are a nuisance, we and our print partners are exploring every way possible to reduce the impact. We appreciate your patience as we work through this.

We will keep you updated on any developments.

The Draft2Digital Team

Price Increases from Ingram Spark

Dear Publisher, 

Amidst significant uncertainty in the global supply chain, IngramSpark is committed to supporting the book industry with the best possible service through the busy holiday season and into 2022. Over the past several months, the publishing industry has seen several cost increases for consumables, such as paper and packaging materials, as well as an increase in the cost of labor. Operating safely during the pandemic also has required additional resources and investments in manufacturing and distribution centers. 

As a result of these industry-wide challenges, effective November 6th, 2021, IngramSpark is increasing print pricing as follows: 

  • US (United States) market: 6% increase 
  • UK (United Kingdom) & AU (Australia) markets: 3% increase 

These changes do not apply to freight, handling, or title setup related fees. 

View our updated rate card.

To help you assess any increases you may need to make to your retail pricing, we will be adding the future pricing view to our online pricing calculators. You should expect to see that view appear within the next two weeks. As a reminder, you can update your retail pricing through the IngramSpark website, with changes going into effect every Friday at 12:01 AM US Central Time. 

We will also be identifying titles that will move into negative publisher compensation because of these price changes and will communicate that title information to you within the next two weeks. 

We will continue to monitor and report on changes to the supply chain to ensure we provide the service you count on us to deliver. 

Thank you for your continued business as we help your titles reach readers worldwide. 

Your IngramSpark Team 

How to Tell a Compelling Brand Story by Clifford Chi

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”. Instead, it was what attracted most marketers to the industry in the first place — “storytelling”.

Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. The human brain is wired to respond to well-crafted narrative — neuroscience proves that storytelling is the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds. Your audience is programmed to crave and seek out great stories — that’ll never change.

However, since we’ve spent the majority of our careers optimizing content for algorithms, it can be challenging to flex a creative muscle that’s slowly withered away from inactivity and, in turn, move people emotionally and sear your brand into their memories.

So, to help you strengthen that creative muscle and write compelling stories again, we’ve created a guide about the fundamentals of brand story structure and provided examples of three small-to-medium sized businesses who have leveraged their brand story to resonate with huge audiences, despite their comparatively small size.

What is a brand story?

When HubSpot first started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore. Due to the digital age, people were in complete control of the information they consumed — and they were sick and tired of receiving direct mail, email blasts, and cold calls. People wanted to be helped, so we started creating educational content that aided people in solving their marketing problems.

Today, we’ve built a passionate community of inbound marketers, expanded our inbound marketing approach to the sales and customer service industries, and strengthened the inbound movement more than ever before.

This our brand story — a simple, digestible narrative that explains why HubSpot began, and how this reason still serves as our purpose today.

How to Write a Brand Story

1. Highlight your story’s conflict.

Check out the following story. Does it resonate with you?

A girl wearing a red-hooded cloak is strolling through the woods to give her sick grandma some much-needed food and TLC. She passes by a wolf on the way. They exchange a slightly awkward soft smile-nod combination that random colleagues usually greet each other with as they pass in the hallway. She makes it to her grandma’s house without a scratch. They eat lunch and play a game of Clue together. Grandma wins by deducing that Colonel Mustard killed Mr. Boddy in the Billiard Room with the candlestick — what a shocker! The End.

So … what’d you think? Did this story keep you on the edge of your seat? Or does it feel … off? For some reason, it doesn’t work, right? That’s because there’s no conflict. Despite the intense game of Clue at the end, there’s nothing at stake. There’s no tension. The wolf didn’t try to eat the girl. He didn’t even go to Grandma’s house. He barely acknowledged Little Red Riding Hood.

At their core, stories are about overcoming adversity. So if there’s no conflict presented, there’s no drama or emotional journey that people can relate to. And if your story has no drama or emotional journey, it won’t hold anyone’s attention — let alone resonate with and inspire them.

Unfortunately, in the business world, brands are horrified to reveal any adversity or conflict they’ve faced. They believe that spinning a rosy, blemish-free story about how their company only experiences hockey stick growth will convince people that they’re the industry’s best-in-class solution. Any adversity or conflict during their company’s history will expose their imperfections, deterring potential customers from buying their product.

But, in reality, this is a huge misconception. Nothing’s perfect. Everything, including companies (especially companies), has flaws. Plus, people don’t relate to perfection. They relate to the emotional journey of experiencing adversity, struggling through it, and, ultimately, overcoming it. Because, in a nutshell, that’s the story of life.

Conflict is key to telling compelling stories. So be transparent about the adversity your company has faced, and own it. The more honest you are about your shortcomings, the more people will respect you and relate to your brand.

2. Don’t forget about your story’s status quo and resolution.

Read More Here

Word War is BACK – Affect/Effect

With Cac, the Proofreader

WORD WAR is back. I will be doing these each Tuesday, and they will be much shorter than before…at least I will attempt that! Let’s go!
Affect v. Effect.
Affect is ??????? a verb. It means to impact or change. Transform. “How did that affect you?”
Effect is ??????? a noun, at least 90 percent of the time. If you’re discussing cause and effect, and you’re referring to the end result, use “effect.” Quick hack: they both start with “e.” “Did you feel an effect from the earthquake?”
An ez pz way to determine which one to use? Ask yourself the question “What is this word being used for?” If your answer describes a conclusion or outcome, effect with an “e” is the correct choice. All others, you can safely use affect with an “a.”
There are exceptions to just about every WORD WAR in our beautiful language. I choose to lay out the most commonly used.
Got your own WORD WAR? I welcome them!
Reach me here: cac@cactheproofreader.com or 833.I.PROOF.U/833.477.6638.
????’? ?? ????? & ??????-???? ???????!

LULU eBook Update

 
 
 
I received this email today and thought I’d share.  It seems we are going to have to pay for Global Distribution for each and every ebook we upload… If you wish GLOBAL…

Dear Lulu Author,

We’re contacting you today because you currently have Ebook projects using our Global Distribution service.

Effective February 15th, 2021, all new ebook projects submitted to Global Distribution will include a one-time fee of $4.99. The fee covers processing your ebook for submission to retail channels. This fee does not apply to existing ebooks using Global Distribution, nor does it apply to any revisions of new or existing ebooks.

If you have any questions or concerns about this change, please contact our support team.

Team Lulu

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